Fleet Feet Sports

Chico, California

The owners desired an updated and inspiring feel to their established running store’s new location. From the sidewalk and street view, attention is directed to the colorfully lit shoe wall showcasing the latest running and hiking shoes. As you enter the store you see a life-size mural of marathoners from the New York City Marathon running towards you from the famous Verrazano-Narrows Bridge, which conceals the changing rooms. Murals were used for athletic inspiration, and a soft palette of natural colors was selected to reflect the seasonal colors of the nearby popular running trails of the city’s historic Bidwell Park.